Google Analytics audit by a former Google employee

Nobody likes to make wrong decisions. Why do you let your Web Analytics tool fool you?

Google Analytics is a wonderful tool because it offers many customization options to suit the specific needs of your company.

However, it is very easy to corrupt the data by poorly executed customizations. If you think your data is unreliable or unclean, an audit of your account can help you avoid many problems

Help me audit my GA account

A Google Analytics audit will help you to get clean and correct data for your business
Contact me if you think that data in your GA account is wrong, and we will perform a full audit.

If you do not trust your Analytics data ...

... you are probably losing money by making decisions based on this data

With 10 years of experience working with Google Analytics I have seen all sorts of problems. If you detect any of these in your account, I think you should seek help:

  1. You can not see what sources or marketing campaigns generate conversions.
  2. Your bounce rates show 0% or are very low for certain pages.
  3. Funnels show sudden conversion rates of 0% or 100%.
  4. Your reports show all zeros in the wrong places.
  5. You can not calculate what keywords are profitable in AdWords.
  6. Your conversion costs for sources like Facebook or Twitter Advertising are not included in Google Analytics.
  7. Your reports are contaminated by robots or spam traffic.
  8. Your payment gateways are listed as referrals medium, and that is ruining your conversion reports.

Who is my GA audit service for?

  • Companies using Google Analytics as its web analytics tool, but are using just the default code or default settings to get general reports.
  • Companies which believe their data is unreliable, corrupt, or unclean.

Who will perform the audit?

A former Google employee and expert in Google Analytics. During my 7.5 years at Google, I helped thousands of companies solve all sorts of problems and issues with their configuration or code: sudden bounce rates to 0%, problems in e-commerce data, discrepancies between clicks in AdWords and visits in Analytics, UTM parameters in the URL either wrong or inconsistent ... and many many more.

I know Google Analytics inside and out and I can help you improve your account.

Benefits of Google Analytics audit

  • You will receive a complete and comprehensive document that identifies existing problems with your account.
  • I will make the appropriate adjustments to your account. Or if you want I can teach you to make the changes yourself.
  • You will receive a complete set of recommendations that will lead you in the right direction towards growing your business online.

GA services:

Wide Google Analytics audit

I follow a complete process to verify that your settings and codes collect data as is expected

Checking code on your pages

  • Codes not executing
  • Lack of code on certain pages
  • Making sure correct data values are ​​sent

Code settings

  • Configuration of Domains and Subdomains
  • Demographic options
  • Enhanced Ecommerce

Property Settings

  • Enabling interest and demographic reports
  • Enhanced Link Attribution
  • Referrals exclusion
  • Dimensions and metrics

Filters

  • IP exclusion filters
  • URL Rewrite
  • Advanced filters for subdomains ...

User Permissions

  • Users at account, property, or view levels
  • Redefining access

Setting views (old profiles)

  • Views for analysis or testing: MASTER, RAW, TESTING
  • Default page
  • Spam and bot traffic enabled
  • Query parameters exclusion
  • Site search enabled

Campaign tagging and discrepancies

  • Email, affiliates, other sources tagging
  • Event Tracking
  • Discrepancies between visits and clicks
  • (not set) campaigns

Setting goals and ecommerce

  • Macro conversions
  • Micro conversions
  • Funnels
  • Ecommerce Tracking
  • Enhanced Ecommerce

Other Google products linking

  • Google Search
  • Google AdWords
  • Google AdSense

I would like to audit my Google Analytics setup

The 3 most common mistakes that companies make when implementing Google Analytics

Setup not adapted to the business goals

Because of poor implementation and confusing results, many businesses do not trust data they gathered using default settings. You will not be able to optimize your website, if you do not look past the default reports and access the valuable information provided by custom reports and custom dimensions.

No use of data

Because of poor implementation and confusing results, many businesses do not trust data they gathered using default settings. You will not be able to optimize your website, if you do not look past the default reports and access the valuable information provided by custom reports and custom dimensions.

Incorrect or corrupted data

Misconfiguration contaminates and corrupts the data. For example, many companies look at the Landing Pages report, but the URLs are not clean because they have forgotten to exclude query parameters from the URLs. This leads to duplication of URLS in the report, confusion, and ultimately mistrust of the data.

Ready to audit your Google Analytics account?

Your company deserves the clean and correct data needed to optimize your business.

I would like to audit Google Analytics

It is time to tell me about your business or digital marketing project

... and I am excited to hear about it!


Contact

I am based in Dublin, Ireland, but I can help you with your digital marketing remotely wherever you are.

Map where Made of Analytics is located

Made of Analytics

Digital Marketing and Analytics in Ireland
St. Augustine Street, Dublin 8, Ireland

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