Data analysis and visualization

Enact change by transforming data into real knowledge and persuasive stories

Do you work in marketing but don’t have time to get into your Analytics account or AdWords campaigns to do analysis? Would you like to impress your manager, or demonstrate the profitability of a campaign, using an insightful report and clear visualization?

Sometimes a visualization can tell a story far quicker than tonnes of data. Click the contact button if you need help with analysis.

Help me analyze my business

A Digital Analyst helping companies to analyze, visualize and get insights form their data
If you do not have time, let a digital analyst find the gold in your reports.

Analysis comes after a successful GA setup and implementation

Once Google Analytics is properly configured and the data collected is correct (dimensions and metrics are relevant to your business), the second step is the analysis and interpretation of the data.

For many marketers Google Analytics it is like a dark box, and they do not know where to start.

The default reports are just the tip of the iceberg. But it is necessary to go deeper to understand the real situation (drilling down, segmenting…).

Lessen your workload: take advantage of the benefits of an external analysis service

By using segmentation, visualization and analysis, I can help you make decisions based on real data

Data analysis is one of the most exciting tasks that a web analyst can perform - the joy of discovery!

My analysis services will help you get the most juice from your data.

What benefits will you get from the analysis service?

  • Understand how to interpret data from Google Analytics and make decisions based on data.
  • Find out what pages of your site are most and least successful.
  • Act on the most relevant information for your business.
  • Discover whether certain marketing efforts are worth it or not
  • Improve your return on investment (ROI).

Other GA services:

Data Visualization

At the end of the day what matters is that the data is transformed into knowledge and actions. Data visualizations use a combination of statistical charts, tables, graphs, information graphics, narratives, etc to convey complex data clearly and intuitively.

I can supply you with a number of report and dashboard formats for your company. My experience is based on the following tools: Google Analytics, Microsoft Excel, Tableau, Google Sheets...

I offer dashboards and reports with a variety of technology solutions. Your dashboards and reports will be highly:

  • visual
  • readable
  • sophisticated

Whether you need an Excel masterpiece or an interactive Dashboard made with Tableau, I will make sure to provide something of which your business will be proud.

Exporting your Analytics data to other tools via API

The true knowledge from the data collected by Google Analytics is obtained when the data is exported to other platforms for exploration and analysis using either Excel, Google Spreadsheets, Google Data or Tableau …

I can help you to export the data and create easy to read reports - weekly, monthly or quarterly according to your needs.

Remember that your reports need to be tailored to your goals and needs instead of being the off the shelf default reports.

Let us work together to get answers from your data

Ask the right questions and then I will delve into your Google Analytics account to get the answers you need to help make your business decisions.

I need help to analyze my data

It is time to tell me about your business or digital marketing project

... and I am excited to hear about it!


Contact

I am based in Dublin, Ireland, but I can help you with your digital marketing remotely wherever you are.

Map where Made of Analytics is located

Made of Analytics

Digital Marketing and Analytics in Ireland
St. Augustine Street, Dublin 8, Ireland

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