I’ve seen all possible errors while working at Google
Now, as a Google Analytics consultant, I would like to help you avoid those same mistakes.
As a Google Analytics and Tag Manager specialist at Google’s European headquarters in Ireland, I worked within the only team offering technical support to dedicated AdWords clients.
During that time, I saw thousands of Google Analytics accounts with all kinds of setup issues and code misconfigurations such as:
- Incorrect cross-domain implementation
- Double manual and automatic tagging URLs
- Errors in the implementation of e-commerce
- Poorly implemented custom dimensions
- Lack of exclusion parameters in the URL
- Discrepancies between visits and clicks
- Sudden 0% bounce rates…
- and much more.
Do you want to have peace of mind that your data is reliable?
Then my consulting services will benefit you because…
You will trust the data
With the audit of your current account, and the fixes in your codes where necessary, your data will come clean and will make more sense.
You will get the maximum performance
I’ll help you plan goals and key performance indicators (KPI) so that you get the most out of Google Analytics for your company.
You will show your boss that you are meeting your goals.
With the right data you will begin to fully optimize your digital marketing strategy.
You will increase leads and sales
I am sure the following are among your web analytics goals for the year:
- Increase the performance of your website.
- Develop KPIs that will help you measure your success.
- Train your employees on web analytics.
- Implement a digital analytics strategy plan.
- Increase the understanding of web analytics data amongst management.
To achieve the above objectives, your IT and marketing teams need to collaborate
Let me be your link between the two teams
Marketing teams are, in most cases, responsible for measuring the success of their campaigns. This requires the implementation of conversion, remarketing and analysis tags. Which can be complicated, even if the the Marketing team understand which metrics they need. It can often be difficult to communicate with IT departments as to what exactly needs to be implemented and how, or even to document what is necessary to get that data.
On the other hand, web developers are specialists in systems and programming, but they are often unaware of how to properly implement Google Analytics codes, or how to setup the options within the Administration settings.
GA documentation is extensive (sometimes confusing), and the product contains a lot of features (enhanced e-commerce, User ID, Content Grouping, Custom Channels …), that your developers will probably not know. Not to mention that Google Analytics API currently has 7 APIs.
You will always need an implementation plan
Especially when you have multiple domains, and your platforms and systems need to transfer information from one to another. Here are some specific scenarios where a specific documented plan is just a must:
- Ecommerce platforms
- Parameters in the URL
- Server redirects
- AJAX events or Flash
- Multiple subdomains
- Responsive or adaptive websites
- Single page applications based on frameworks like Angular, Backbone…
- Websites that need data from other systems (CRM, Marketing Automation…)
If you cannot clearly answer the following questions, then you should seek help
- What are the web products that your visitors add to cart?
- What is the age range or gender of your visitors?
- What actions (social icon clicks, video views, downloads …) are users performing on your website apart from sessions or pageviews?
- Which of your advertising campaigns brings the highest return on investment?
If you can not answer these questions clearly, you’re probably taking uninformed marketing decisions.
If you want Google Analytics to help you make decisions with confidence, you should ensure that a trained professional has reviewed your account and that it has been configured correctly.