About Made of Analytics (MoA)

Helping other companies succeed online using data and insights

Jaime's mission is to help grow your business with analysis and conversion optimization strategies

Who is behind MoA?

Hi, I’m Jaime Marcos Hernandez, founder of Made of Analytics. I am delighted that you have come here to check out my consulting services.

Made of Analytics founder Jaime Marcos Hernández

After many years working with Google, I moved on to become the Web Analytics and Conversion Manager for a large group of online gambling companies (Amaya & Rational Group who operate the PokerStars & Full Tilt brands). In 2017, I decided I wanted to share my expertise and created my own digital marketing consultancy.

I consider myself a full-stack marketer who combines the marketing knowledge (SEO, PPC, Copy …) with all the relevant technical skills (Analytics, A / B Testing, Landing Page Optimization, HTML / CSS / Javascript).


Made of Analytics mission is to help businesses succeed online by:

  1. implementing digital measurement plans and web analytics tools.
  2. increasing conversion rates and customer value.
  3. obtaining more relevant and qualified search traffic (via SEO and PPC).


  • I will always tell you the truth about your business and customers based on the data, even if sometimes there are facts you would prefer not to hear.
  • Advise my clients the same way that I advise my best friends.
  • Treat every client with the same professionalism that I bring to my own business.
  • Provide easy to implement tools, which will lead to measurable results and optimization of your website.
  • Help customers with my same ambition: to improve every day.

More than 10 years of experience in digital marketing

I started making websites and microsites back in 2000, and was always passionate about the internet and the possibilities of the medium.

Every day I continue my education to stay abreast of the latest tools and trends in digital marketing.

  • More than 10 years of experience in digital marketing (I studied journalism in Spain and Marketing in Ireland).
  • I worked for 7.5 years at Google Ireland: Optimizer and AdWords Account Strategist (4.5 years); Google Analytics and Tag Manager Specialist (3 years).
  • I optimized hundreds of AdWords accounts of medium and large companies in different sectors (e-commerce, health, education, entertainment …)
  • I helped to troubleshoot Google Analytics implementations inside the only team that offered such support to customers.
  • In recent years I have worked as the Web Analytics and Conversion Manager for large online gambling companies.

Let’s talk about how to optimize your online business.

Made of Analytics is certified

Made of Analytics AdWords and Analytics certifications

It is time to tell me about your business or digital marketing project

... and I am excited to hear about it!

Based in Dublin city, delivering projects all around the world

Made of Analytics address