Case Studies

I have been working with excellent companies and digital agencies around the world during last five years. I had the pleasure to meet fantastic entrepeneurs and digital marketers. The following page is a showcase of some of the projects I have delivered and the industries I have worked with.

Clients of Made of Analytics

Increasing bookings and measuring performance better in GA4 for Campsited

Google Ads Management and GA4 setup for Campsited

Campsited is a camping booking website featuring over 2,000 unique and exciting camping destinations in Europe. Campsited's goal is to help people find a campsite to take a break and reconnect with what really matters in life: friends, family and nature.

Client: Campsited
Country: Ireland
Industry: Camping booking site
Services: Google, Microsoft y Facebook Ads Management and Optimization. Google Analytics 4 y Tag Manager Implementation. Data Studio dashboards

Google Analytics 4 implementation for +30 Coravin domains

Migration and implementation of Google Analytics 4 GA4 for Coravin

Coravin is a US based company that sells innovative wine preservation systems. These systems use smart technology to access the wine in the bottle while preventing oxygen from making the wine worse, so it preserves longer. The company sells worldwide with a multitude of domains and distributors, and has different sales teams by region. The Coravin wine preservation opener has won different awards for innovation or technology.

Client: Coravin INC
Country: United States
Industry: Wine preservation systems
Services: Migration to Google Analytics 4, Tag Manager y Data Studio

Improving metrics and analysis for the Spanish Association Against Cancer

Caso analitica web para Asociación Española contra el Cancer

The Asociación Española Contra el Cáncer (AECC) (Spanish Association Against Cancer) is a non-profit, private social entity which has been declared of public utility. It was founded in 1953. The mission of the AECC is the fight against cancer leading the efforts of the Spanish society to decrease the impact of this disease and to improve the people’s quality of life. Four main strategic pillars guide the activities of the association: information & awareness, cancer patients support, research, and advocacy & lobbying.

Client: Asociación Española Contra el Cáncer (Spanish Association Against Cancer)
Country: Spain
Industry: Non-profit, private social entity
Services: Audit and implementation of Universal Analytics (Electronic Commerce), Google Analytics 4, Tag Manager and Data Studio

Fixing a wrong GA setup for All Ears English

All Ears English Google Analytics case study

All Ears English is an ESL education company that offers podcast and sell online courses to adult English learners. The All Ears English team believes that when it comes to learning English, it is better Connection NOT Perfection!

Country: USA
Industry: English courses
Services: Google Analytics audit, setup and GTM implementation

Increasing clicks and reducing CPA for

Tradesmen case study for Google Ads is an online service based in Ireland that helps individuals to find tradesmen in their area. The website goal is simple: users fill a simple form which asks to describe the type of job needed and what type of tradesman the users are looking for. then locate tradesmen in the area who are willing to quote for the job.

Country: Ireland
Industry: Tradesmen services
Services: Google Ads PPC Management and Optimization

Helping MealPro to achieve digital growth

MealPro case study

MealPro is a California based online healthy food delivery service with US distribution founded by Andy Sartori in 2016. His meals appeal to fitness-minded professionals without the time to prep and cook. His call-out is “Eat with Purpose”.

Client: MealPro
Country: United States
Industry: Meals delivery
Services: Google Analytics setup & implementation, Search Engine Optimization, Conversion Optimization, PPC Management, Social Strategy

Growing number of qualified leads for Icifacial

Digital Marketing case study for Icifacial

Icifacial is a Facial Surgery clinic in Madrid, Spain, founded by surgeon Doctor Macia Colón. The Doctor leads a team of expert surgeons in rhinoplasty, blepharoplasty, and facial feminization. They offer first free consultation on-site or via video conference.

Client: Icifacial
Country: Spain
Industry: Plastic Surgery Clinic
Services: Google Ads, Facebook Ads, SEO, Conversion Optimization