Fixing a wrong GA setup for All Ears English

All Ears English is an ESL education company that offers podcast and sell online courses to adult English learners. The All Ears English team believes that when it comes to learning English, it is better Connection NOT Perfection!

All Ears English Google Analytics case study
Client: allearsenglish.com
Country: USA
Industry: English courses
Services: Google Analytics audit, setup and GTM implementation

The challenge

A full Google Analytics audit discovered that the current implementation had more issues than expected. Google Analytics code was not correctly implemented: there were duplication of tags coming from 3 different systems (hard-coded in templates, Cloudfare, and Tag Manager).

The company also used multiple content, ecommerce and marketing platforms (Ontraport, WordPress and SamCart) in different domains/subdomains, that need to be consistently setup using cross-domain tracking.

Ontraport did not allow implementation of Google Analytics using a global element, which caused a manual implementation of Google Tag Manager via numerous landing pages.

After the audit and clean-up, we implemented Google Tag Manager in 3 different platforms. A dataLayer for ecommerce using JavaScript was generated to measure e-commerce transactions in SamCart.

Results

  • Google Analytics ecommerce implemented in SamCart using JavaScript variables to fully measure ecommerce transactions and checkout.
  • Better marketing attribution: Cross domain tracking was implemented to join user sessions across 3 different domains
  • Better analysis with customized events for the business: goals for purchases, phone calls, contact/live chat interactions, & email.

Testimonial

“Jaime did an excellent job with this project. He is very knowledgeable about Google Analytics tracking and this job ended up being a lot more work than we had anticipated but he stuck with it and got it done. I also appreciated that he kept me updated frequently. The communication was solid. It is rare to find a freelancer who has the skills and also communicates well. I plan to hire Jaime again in the future to help with any tracking work or for evaluation of my ads. Thank you so much.”
Lindsay McMahon, www.allearsenglish.com

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