Migration to Google Analytics 4

Time is running out. On July 1, 2023, Universal Analytics will stop recording data. In order to have year-over-year data on your site’s activity in your Google Analytics by 2023, it is recommended to start the migration to GA4 NOW.

More than 300 GA implementations in the last 7 years

Google Analytics 4 consultant services

Why should you migrate to GA4 now?

Access to historical data from Universal Analytics in GA4 will end

You will not be able to access historical data on the old GA3. Google Analytics does not support transferring data from Universal Analytics to GA4 because they are two completely different platforms.

GA4 is a new paradigm

Having done over 50 migrations to GA4 in the last two years, customers are still having a hard time adjusting to the reporting and way of analyzing. The sooner you migrate to GA4 and start working with the new reports the sooner you can take advantage of the new paradigm.

Migrate to GA4 with an expert who has done more than 300 Google Analytics implementations

After working 8 years at Google and another 6 years as an independent web analytics consultant, I have the experience that will allow you to make the migration quickly and successfully. More than 300 Universal and GA4 implementations in 6 years and my work with companies and agencies of all kinds support me.

Don’t take migration lightly:

Upgrading to the new version is not a matter of simply adding a new code snippet to the site. The new GA4 includes significant changes to the event data model (data schema) and how custom dimensions and metrics are collected. That’s why it requires a completely separate setup to Universal, a different strategic approach.

As a Google Analytics 4 consultant, I will help you with the following during your migration:

  • Audit your current configuration to ensure the integrity and accuracy of your current implementation and to prevent migration to GA4 from failing.
  • Create a Google Analytics 4 tracking plan to set events, eCommerce data, conversions, dimensions, and custom metrics that you need to implement and adapt for your business.
  • Deployment of GA4 through Google Tag Manager and a dataLayer (recommended), and configuration in GA in your test and validation environment as in production.
  • Validation of the implementation (quality assurance).
  • And if you need to make reports based on data from Google Analytics 4, I help you make reports in Google Data Studio, Tableau… (optional).

Platforms on which I have implemented Google Analytics 4

All web analytics implementations are done today through Google Tag Manager, which is a tool that allows you to centralize all your marketing and analytics tags in one place.

I can help you implement Google Analytics 4 in any CMS or e-commerce platform on the market: WordPress, Shopify, PrestaShop, Magento…

If your website has custom code, such as a web application in React or Angular or any other framework, I will work with your developers to implement the data layer and all the events necessary to move to GA4.

Why Invest in Google Analytics 4 Consulting Services?

  • Your GA4 property will be configured according to Google’s recommendations and best practices.
  • You will avoid common errors caused by lack of knowledge in the configuration.
  • Your implementation will be ready in half the time and documented for the future.
  • Your goals and KPIs will be clear and actionable.
  • Your teams will better understand where to focus by looking at the reports.

It’s time to consult with a Google Analytics 4 expert

What changes with Google Analytics 4 (GA4)

Advanced analysis

Previously accessible only to GA360 users, a suite of tools for performing advanced analytics and building ad hoc funnels is now available for free on GA4.

Analysis of the complete user journey

Now it’s easier than ever to focus on customer behavior and gain insight into where marketers should direct more attention or change their strategy.

Extensive segmentation possibilities

Audiences in GA4 allow for more specific segments for marketing campaigns. You can now create event-based segments, which were not available in UA, and add time-based conditions if you like.

Engagement metrics

A concept as misleading as the old bounce rate or the percentage of users who abandon a page without any interaction is over.
. GA4 provides data from users who are actually acting on your website.

Unsampled data

Sampling in standard GA4 reports has been removed and the data that can be collected is now unlimited. Having access to unsampled data is important because it ensures that your decisions will be based on reliable data.

Cross platform tracking

For companies that have not only a website, but also Android or iOS applications. You will be able to have a complete view of what is happening on all platforms in the same place, without having to work to mix the data in one place.

BigQuery integration

BigQuery is a scalable database that allows SQL query processing at very high processing speeds, thanks to Google’s powerful infrastructure.

Don’t put off until tomorrow what you can and should do today

Google unveiled in October 2020 the latest version of Google Analytics, GA4, which is designed for greater scale, more privacy, less sampling, and powerful tracking across web and app experiences.

It is essential that your brand is ready to move away from the old GA Universal platform, and collect data in parallel in the new Universal Analytics.

Parallel data collection gives brands enough time to get used to the new data model and user interface, while still having the convenience of existing data collection and reporting on the old Universal Analytics platform.