What are the 3 key ingredients of digital marketing?
The first ingredient in your digital marketing strategy is relevant traffic. You would certainly like to get more of that to your site and I could easily help you in that goal. But … think for a moment, investing in paid traffic can be expensive.
If you want to succeed online, you would need to apply another two ingredients to your digital strategy formula:
Digital Growth = Digital Analytics + Conversion Optimization + Relevant Traffic
Services for your digital growth
To optimize your organic rankings, your campaigns or your website, you will need digital analytics. Unlike some other digital marketing agencies, Made of Analytics brings customer insights and analytics data to any digital marketing activity or strategy.
PPC Optimization: Google, Bing, Facebook Ads
More relevant traffic
- Managing and optimizing your advertising accounts
- Reduction of cost per click (CPC) and cost per acquisición (CPA)
- AdWords analysis via Google Analytics
- Implementation of your remarketing or conversion codes or pixels without extra costs
Google Analytics and Tag Manager
Better metrics and knowledge
- Migration from Universal Analytics to Google Analytics 4
- GA setup and implementations (recommended via Tag Manager)
- Measurement Plans: Objectives and KPI
- Google Analytics Audit
- Analysis to gain knowledge and make improvements
Conversion Rate Optimization (CRO)
More customers and value per user
- Research your users and competition
- User testing, clicks, scrolling and movement maps
- Interviews, surveys and web surveys
- AB and multivariate testing
- Roadmaps for continuous improvement
Are you looking for a full-service digital marketing agency rather than a consultant?
Many of the best digital marketing agencies offer comprehensive services like SEO, web design, UX, PPC, content production, social media …
However, if you do a quick search for the better ranked in Google, you will see that many of them do not mention or include sections for Web Analytics or Conversion Rate Optimization (CRO) within their pages.
All digital marketing actions that are not based on previous research or data or metrics can take your advertising investment down the drain. You need to trust someone that have worked no only implementing campaigns but optimizing websites.
Imagine how your business performance would change if …
- your company gets relevant traffic via SEO or AdWords (PPC) with high click through rates, based on high converting landing pages.
- your company gets fixed Google Analytics to obtain and understand the true metrics that will grow your business.
- your company have fast implementation of your tags and codes (conversion, remarketing, analysis), without waiting for your development team. (Let me help you with this as your Google Tag Manager Consultant)
- your company can improve your conversions and average value per customer using a thoughtful Conversion Optimization strategy (see more on CRO services page).
Made of Analytics is run by an ex Googler
Hello, I’m Jaime, Digital Analytics & Marketing consultant, and founder of Made of Analytics, with more than 18 years of experience in digital marketing.
I know how hard it is for you to succeed online when you do not have the time or resources, and you must focus on other business goals.
I helped hundreds of companies like yours when I worked for Google Ireland (2006-2013).
Now as a digital marketing consultant I would like to help you not to make the same errors that others did before. With the perfect dose of digital analytics, relevant traffic and web optimization, your company can also grow online.
Working for clients all over the world
Made of Analytics has provided digital marketing services to clients all over the world: Ireland, Spain, USA, UK, Norway, Israel… My digital marketing services are:
- For companies: I provide full digital services from performance marketing to web analytics.
- For other agencies: Digital marketing agencies that do not have the resources or expertise in Google Analytics or Google Tag Manager often hire Made of Analytics services to do implementations for their own clients. Sometimes, they require Google AdWords audits in complex accounts, and I provide deep analysis to understand performance.
Succesful marketing and analytics cases studies
Coravin INC, USA
We worked with Coravin to migrate from Universal Analytics to Google Analytics 4 for more than 30 domains built in a custom web app platform.
See what some of our clients say about our digital marketing agency
“I firstly availed of Jaime’s expertise in Google Adwords few years ago. My company Barrowdale had previously been providing web development and online marketing services to a client base of approximately 300 clients. Although myself and my team had developed what I considered to be an advanced knowledge of Adwords and had a good idea what we were looking for, Jaime was able to put what we wanted into practice in probably 10% of the time it would have taken us. I am very happy with the results, with the new campaigns implemented by Jaime our clicks and conversions have increased immensely.”
Oliver Dempsey, tradesmen.ie, Ireland
“Jaime did an excellent job with this project. He is very knowledgeable about Google Analytics tracking and this job ended up being a lot more work than we had anticipated but he stuck with it and got it done. I also appreciated that he kept me updated frequently. The communication was solid. It is rare to find a freelancer who has the skills and also communicates well. I plan to hire Jaime again in the future to help with any tracking work or for evaluation of my ads. Thank you so much.”
Lindsay McMahon, All Ears English, USA
“It is easy to recommend Jaime and Made of Analytics because he has done and is doing such a fantastic job with us. Jaime has been with Opinion Stage for years, consulting us on Google analytics, google tag manager, google ads, conversion rate optimization (CRO), and much more. We always trust him to do a professional job and care about the results. Besides being a top professional he is also a really nice guy and a pleasure to work with. Highly recommended!”
Assaf Parag, Founder of Opinion Stage, Israel
Latest posts
- From keywords to answers: embracing the era of answer engine optimization (AEO)
For more than two decades, traditional SEO has ruled the digital landscape. Businesses optimized for keywords, meta tags, and backlinks to rank on Google’s 10 blue links. But the game is changing fast. - Understanding the decline in website conversion rates: causes and solutionsAt the beginning of the year many business owners tend to do a full YoY analysis on the conversion rate of their stores or websites. Often they find that CR has declined, despite the fact that website has not experimented significant changes.
- Shopify not collecting backend, store sessions correctlyIf you have noticed that your Shopify Analytics have been significantly low and seem to not be tracking the right number of sessions, that could be caused by a problem in the configuration of some customer privacy settings. As a web analytics consultant, I receive a good number of questions related to Shopify analytics discrepancies and differences with other systems. Those issues could be related to incorrect tracking implementation, but also to misconfiguration of some settings.
Over the past few months, they’ve been instrumental in improving our SEO strategy, and the results speak for themselves — better rankings, more traffic, and a clearer understanding of our online presence. Jaime and the team are knowledgeable, responsive, and truly invested in our success.
Highly recommended for anyone looking to grow their digital visibility in a smart and sustainable way.
— The Garden House, Malahide, Ireland
He’s resourceful and has always answered all our questions. A true professional.
Delivers under tight deadlines and is always making sure that his reports are detailed, easy to digest and visually insightful for the client.
100% recommended
-He helped us implement Google Analytics best practices from scratch. As a result we now have a tagged website with a bunch of metrics which matter the most. We also got a documented tracking plan which our team can easily maintain and refer to.
-Jaime not only did his work with excellence but also provided a bunch of educational content to the team. What is more important he trained the team to understand data and maintain the tracking process.
-He was able to communicate effectively with the devs as well as with managers and marketers. This made the implementation process go very smoothly.
I highly recommend Jaime if you need an easy to work with expert in conversion tracking and optimization.
Ready to improve your digital marketing strategy?
As an online marketing consultant I will help you find and implement the data you really need to understand your users and improve conversions. And if you want relevant traffic, I’ll improve your SEO ranking or create Google and Facebook Ads campaigns so that you get the most out of your advertising budget.