Digital Marketing and Web Analytics by a former Googler

Helping companies grow with data, no with guesses

Let's meet up or get free session via videoconference*

*30-60 minute Session to understand your business via Google Hangouts / Skype or other vc system.
Digital Marketign and Web Analytics agency in Ireland

What are the 3 key ingredients of digital marketing?

The first ingredient in your digital marketing strategy is relevant traffic. You would certainly like to get more of that to your site and I could easily help you in that goal. But … think for a moment, investing in paid traffic can be expensive.

If you want to succeed online, you would need to apply another two ingredients to your digital strategy formula:

Digital Growth = Digital Analytics + Conversion Optimization + Relevant Traffic

Vent diagram showing the right balance of elements in Digital Marketing: Web Analytics, Conversion Optimization, Relevant Traffic

Imagine how your business performance would change if …

  • your company gets relevant traffic via SEO or AdWords (PPC) with high click through rates, based on high converting landing pages.
  • your company gets fixed Google Analytics to obtain and understand the true metrics that will grow your business.
  • your company migrate to the new Google Analytics 4 platform that allows a better analysis of your customer journey.
  • your company have fast implementation of your tags and codes (conversion, remarketing, analysis), without waiting for your development team. (Let me help you with this as your Google Tag Manager Consultant)
  • your company can improve your conversions and average value per customer using a thoughtful Conversion Optimization strategy (see more on CRO services page).

Contact now to grow your business

Digital Marketing agency for growth

Services for your digital growth

To optimize your organic rankings, your campaigns or your website, you will need digital analytics. Unlike some other digital marketing agencies, Made of Analytics brings customer insights and analytics data to any digital marketing activity or strategy.

Google AdWords expert looking at the increase on clicks and conversions

PPC Optimization: Google, Bing, Facebook Ads

More relevant traffic

  • Managing and optimizing your advertising accounts
  • Reduction of cost per click (CPC) and cost per acquisición (CPA)
  • AdWords analysis via Google Analytics
  • Implementation of your remarketing or conversion codes or pixels without extra costs

Google Analytics and Tag Manager implementations will speed up your performance and efficiency

Google Analytics and Tag Manager

Better metrics and knowledge

  • Migration from Universal Analytics to Google Analytics 4
  • GA setup and implementations (recommended via Tag Manager)
  • Measurement Plans: Objectives and KPI
  • Google Analytics Audit
  • Analysis to gain knowledge and make improvements
  • Training for your company

Conversion Rate Optimization expert tunning your users into profitable customers

Conversion Rate Optimization (CRO)

More customers and value per user

  • Research your users and competition
  • User testing, clicks, scrolling and movement maps
  • Interviews, surveys and web surveys
  • AB and multivariate testing
  • Roadmaps for continuous improvement

Are you looking for a full-service digital marketing agency rather than a consultant?

Many of the best digital marketing agencies offer comprehensive services like SEO, web design, UX, PPC, content production, social media …

However, if you do a quick search for the better ranked in Google, you will see that many of them do not mention or include sections for Web Analytics or Conversion Rate Optimization (CRO) within their pages.

All digital marketing actions that are not based on previous research or data or metrics can take your advertising investment down the drain. You need to trust someone that have worked no only implementing campaigns but optimizing websites.

Jaime is a top rated plus consultant in UpWork platform

Jaime is a Top Rated Plus consultant with 100% Job Success in UpWork platform

Made of Analytics is run by an ex Googler

Hello, I’m Jaime, Digital Analytics & Marketing consultant, and founder of Made of Analytics.

I know how hard it is for you to succeed online when you do not have the time or resources, and you must focus on other business goals.

I helped hundreds of companies like yours when I worked for Google Ireland (2006-2013).

Now as a digital marketing consultant I would like to help you not to make the same errors that others did before. With the perfect dose of digital analytics, relevant traffic and web optimization, your company can also grow online.

Made of Analytics founder Jaime Marcos Hernández
Jaime is an expert in Digital Marketing (PPC and SEO), Google Analytics and Tag Manager.

Working for clients all over the world

Clients of Made of Analytics

Made of Analytics has provided digital marketing services to clients all over the world: Ireland, Spain, USA, UK, Norway, Israel…

  • For companies: I provide full digital services from performance marketing to web analytics.
  • For other agencies: Digital marketing agencies that do not have the resources or expertise in Google Analytics or Google Tag Manager often hire Made of Analytics services to do implementations for their own clients. Sometimes, they require Google AdWords audits in complex accounts, and I provide deep analysis to understand performance.

Cases studies

Migration and implementation of Google Analytics 4 GA4 for Coravin

Coravin INC, USA

We worked with Coravin to migrate from Universal Analytics to Google Analytics 4 for more than 30 domains built in a custom web app platform.

See Coravin case See all cases

See what some of our clients say about our digital marketing agency Ireland

“ I firstly availed of Jaime’s expertise in Google Adwords few years ago. My company Barrowdale had previously been providing web development and online marketing services to a client base of approximately 300 clients. Although myself and my team had developed what I considered to be an advanced knowledge of Adwords and had a good idea what we were looking for, Jaime was able to put what we wanted into practice in probably 10% of the time it would have taken us. I am very happy with the results, with the new campaigns implemented by Jaime our clicks and conversions have increased immensely. ”Oliver Dempsey,, Ireland

All Ears English, USA

“Jaime did an excellent job with this project. He is very knowledgeable about Google Analytics tracking and this job ended up being a lot more work than we had anticipated but he stuck with it and got it done. I also appreciated that he kept me updated frequently. The communication was solid. It is rare to find a freelancer who has the skills and also communicates well. I plan to hire Jaime again in the future to help with any tracking work or for evaluation of my ads. Thank you so much.”Lindsay McMahon, All Ears English, USA

Adara Ireland

“Made of Analytics provided our company with a comprehensive training session which served as an excellent introduction to Google Analytics for Account Managers, Campaign Managers and Technical Operations Specialists. The previous experience of GA in the room was quite broad – there were complete beginners to semi-experienced users – but I feel that there were valuable takeaways and insights for all levels. The training was interactive and all questions and queries were expertly handed. I would have no hesitation in recommending Made of Analytics based on my experience.”Will Roche, Adara Ireland

Are you ready to improve your digital marketing strategy?

As an online marketing consultant I will help you find and implement the data you really need to understand your users and improve conversions. And if you want relevant traffic, I’ll improve your SEO ranking or create AdWords campaigns so that you get the most out of your advertising budget.

Contact now to improve your business

Made of Analytics is certified

Made of Analytics certifications

Contact Made of Analytics

It is time to tell me about your business or digital marketing project... and I am excited to hear about it!

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